Release Blitz + Review & Giveaway - Must Love Lions by Alma Black

Book Title: Must Love Lions

Author: Alma Black

Genre: Paranormal Shifter

Release Date: November 30, 2016

Hosted by: Book Enthusiast Promotions

Alexis Parrish is very single. Sassy and smart, she's great at her job as a journalist, but it's never given her the time to find the right man--specifically, a human. So when she gets assigned to interview Max, a lion shifter, about the new dating app he's created, she can't believe her intense attraction to him. After all, humans and shifters don't date. Max is used to causing trouble. He broke tradition by creating the dating app, Shifter, which humans and shifters alike can use to answer the call of the wild. When Max challenges Alexis to give him a chance, she can't say no. A human like her has no business with this handsome alpha lion, but she can't resist his magnetism. Their chemistry is primal, their connection positively animalistic. After all, once you go shifter, you never go back. But when a rogue shifter group against interspecies dating targets Alexis, Max will stop at nothing to protect her. It's more than his pride on the line; it's his mate. Warning: If sassy, sexy, and carnal reads aren't your thing, this book isn't for you. It contains lots of dirty sex, violence, and witty banter.

**ARC provided by author in exchange for an honest review**

This was a short, light and hot paranormal romance story. I don't read as much paranormal romance books as I did in the past, but the blurb of this book sounded good and I wanted to give it a try.

This book starts off with Alexis, who is assigned to interview Max, a lion shifter, about the new inter-species dating app he created. Inter-species dating is pretty taboo but Max wants to tap into a new market. He is very open-minded and thinks love is love, and that it doesn't matter if you are human or shifter. Alexis has her own opinion about this and thinks everyone should date their own kind. However when she meets Max for the first time, it is obvious that both feel chemistry between them. Alexis tries to hide her feelings and resist but eventually gives in, but who can blame her? Max is one sexy lion shifter, that I wouldn't mind dating either.

The author added a mystery/suspense element to the story, which I thought was a smart way to elevate the story. I also liked the writing of the author, and found it easy to read. I really enjoyed reading about Max and Alexis and how they navigated in each other's worlds. The reason I gave this book three stars was because of the length. I rarely give short reads/novellas higher than three stars, because it is very difficult for me to fully connect with the characters. That was the case for this book as well, I needed more development for the characters both as individuals and as a couple. However, I am looking forward to the next book in the series.

Alma Black loves to write, and write and write. She is especially fond of sexy, paranormal stories where the hero has a penchant for growling and the sassy heroine doesn’t put up with any bark. These stories are fast reads and are funny, sexy, and very naughty. Alma lives in Los Angeles, and wishes with all her heart that there was paranormal dating app that had eligible mates in Southern California. Until then she uses regular dating sites to bring you these stories, inspired by her actual dating life.